Strength · Discipline · Purpose
Online coaching for men who want more than looking fit. Strength, conditioning, combat performance and the discipline to keep it, planned around the hours you have.
The problem
If this list describes your last two years, I built this for you.
No plan sits behind your training. You decide the session when you walk through the door.
You look alright. A hard day still empties you, and your back still goes.
You eat well until Wednesday and lose it by Friday, with no way to tell if any of it works.
You follow programmes written for people with more time and better sleep.
Six weeks on, four weeks off, then you start from the beginning again.
You measure nothing, so the mirror is your only evidence, and the mirror is slow and easy to fool.
The philosophy
I coach you to be more capable: harder to break, quicker to recover, with something left at the end of the day. Looking better comes with it.
More for its own sake buries people. You progress by doing, week after week, the work you thought was beyond you.
What coaching does
I don’t hand you a PDF and disappear. Each step feeds the next, and the loop runs every week.
Goals, history, lifestyle, food, schedule, equipment, weaknesses and where you are now.
I write your training and nutrition plan from what you told me.
You follow it session by session in the app, logging every set as you go.
The app measures your training, food and performance against what the plan expected.
Each week I read your check-in and change what’s drifting before it stalls you.
As you improve, I make the plan harder and more specific to you.
The scoreboard
Week one is testing. The final week repeats the same tests, and the app records every session in between.
I’ve left the numbers blank on purpose. You fill yours in during testing week, and your final score compares you with your own starting point and nobody else.
Each session lists exercises, sets, reps, rest and target effort, with loads worked out from what you lifted last time. Open it and start.
Scan the barcode or search the brands you buy. The app counts calories, protein, carbs and fat against the targets I set for you.
The app charts each tracked lift against its plan and gives you one capability rating out of 100, scored against your own start.
A guided mobility routine built around today’s session, or your next one on a rest day. A timer runs each move, and you follow it.
Coaching
Both levels get the same coaching standard. Compare what’s in each.
Standard
Fourteen weeks of coaching for someone who wants a plan, a coach to answer to and expert guidance.
Elite
Fourteen weeks of closer coaching, with your food, bloodwork and supplements handled with you.
Principles
How you look follows from the training. I measure what you can do.
Motivation runs out around week three. You get to the retest by following the plan on the days you don’t feel like it.
Your training should serve your work, your sport or your kids.
A good week you finish beats a perfect week you drop on Wednesday.
Your programme plans sleep, food and workload from day one.
You should leave knowing how to train yourself. If you still need me after a year, I’ve coached you badly.
Fourteen weeks from now
Or you’ll have another fourteen weeks of guessing. The application takes about five minutes, and I read each one myself.